Swatch X Rijkmuseum

Swatch loves bringing art to the people. Remaining true to this commitment, the Swiss watchmaker is partnering up with art museums of international renown to reinterpret a distinctive selection of their famous artworks.

The kick off of this creative collaboration just started at the Rijksmuseum,.

For the first time in the history of Swatch, masterpieces from historical art serve as a base for three new canvases on the wrist, skillfully completed with contemporary touches.

These three new watches are part of the “Worldhood” Fall-Winter collection 2018.

An inspiring journey of Swatch and Art!

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