Swatch X Rijkmuseum

Swatch loves bringing art to people and people to art. Remaining true to this commitment, the Swiss watchmaker is partnering up with art museums of international renown to reinterpret a distinctive selection of their famous artworks.

The kick off of this creative collaboration just started at the Rijksmuseum.

For the first time in history Swatch is beeing inspired by the art from the Rijksmuseum. 

These three new watches are part of the “Worldhood” Fall-Winter collection 2018.

An inspiring journey of Swatch and Art!  Design by Christian Borstlap.

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